Always At Play. Volume 01.

London through the people who live it, not a tourist lens. It's about everyday moments, movement, and that lived-in energy of the city.

Ludic as something you live in, not just wear.

Always At Play. Volume 01.

London through the people who live it, not a tourist lens. It's about everyday moments, movement, and that lived-in energy of the city.

Ludic as something you live in, not just wear.

The campaign ties into diversity, the whole crew reflects that. Different backgrounds, cultures, body types  it’s meant to feel real and community-driven, like a true cross-section of London. LUDIC is for everyone, part of everyday life.

The campaign ties into diversity, the whole crew reflects that. Different backgrounds, cultures, body types  it’s meant to feel real and community-driven, like a true cross-section of London. LUDIC is for everyone, part of everyday life.

Creative direction, photography & executive production by kirtana rajeev. styling by wardha ahamed. hair & makeup by shannon martine. talent includes kina ayoub, akuc bol, dhrupat subramanian, and friedrich mueller. production coordinated by michelle chen, with winston katugaha as 1st photo assistant and colm mccarthy as bts / 2nd photo assistant. production & styling assistance by stephania castro.
Creative direction, photography & executive production by kirtana rajeev. styling by wardha ahamed. hair & makeup by shannon martine. talent includes kina ayoub, akuc bol, dhrupat subramanian, and friedrich mueller. production coordinated by michelle chen, with winston katugaha as 1st photo assistant and colm mccarthy as bts / 2nd photo assistant. production & styling assistance by stephania castro.

music has always been where everything starts for me, it’s how i feel, how i see, how i build.

with ludic, i knew i had to come back to that. the mix became my way of understanding the story, stepping out of my usual and into something more instinctive.

ludic feels like every mood, every moment. something you can live in.

for me, that sounded like soft, lush house something you can work to, wander to, exist in.

this is a little piece of that world.

love,
kirtana x


music has always been where everything starts for me, it’s how i feel, how i see, how i build.

with ludic, i knew i had to come back to that. the mix became my way of understanding the story, stepping out of my usual and into something more instinctive.

ludic feels like every mood, every moment. something you can live in.

for me, that sounded like soft, lush house something you can work to, wander to, exist in.

this is a little piece of that world.

love,
kirtana x