CSK x Ludic Campaign

Ludic bleeds #Yellove. United with Chennai Super Kings, we are turning our Always At Play energy into the loudest cheer. Energy, play, game, movement – we ticked all the right boxes. So when you ask why CSK? Well, we love iconic. Plus, what better reason to make footwear yellow?

Ludic bleeds #Yellove. United with Chennai Super Kings, we are turning our Always At Play energy into the loudest cheer. 

Energy, play, game, movement – we ticked all the right boxes. So when you ask why CSK? Well, we love iconic. Plus, what better reason to make footwear yellow?

A real fandom isn’t seasonal, it’s forever. This is a year-long edition, IPL ‘25 - ‘26, turning CSK’s energy into standout wearables. Sneakers and sliders built for every match, every win, every street-side victory dance, and more. Join us in the cheers! Oru periya whistle podu!

The idea for this collaboration was fairly straightforward – bring CSK’s energy to life while staying true to Ludic’s style. The goal? To capture what makes CSK the most iconic branded team in the IPL. First, we picked and processed the emotions behind the elements. Their yellow isn’t just a color – it’s a statement.

The tagline Yellove fuels passion, while Whistle Podu taps into Chennai’s legendary whistlers, bringing unfiltered energy. We let both run wild, shaping the design. Next, we locked down the colorways. It was a no-brainer – CSK Yellow with hints of Blue.

Then came the details: embroidered asterisks – a Ludic-styled tribute to the team’s championships, extra printed laces adding a fun fandom touch, a sneaky Yellove tag detail on the shoes, and bold prints of the Roaring Lion and Whistle on the Sliders.

All these elements set the vibe, which extended to accessories – fragrances, keychains, and whistles – all predominantly Yellow with CSK x Ludic branding. At its core, this capsule is a loud cheer to the #YelloveArmy. CSK brought the charisma, the legacy, the hype – we ensured it showed up in style.