Appreciate your interest in Ludic.
Let's cut to the chase—it's not a tear-jerker, and we're not trying to be.
But we think you'll enjoy getting to know us.
Here's the bottom line: Ludic is a footwear-first lifestyle brand. We envisioned Ludic as a footwear brand from the start, but it naturally grew into something bigger.
Let's break it down: why should fashion follow a one-size-fits-all model? This isn't a novel idea, but it's a problem worth solving. Creating something distinct that resonates with everyone? Not an easy task, but that's where we knew we could make an impact. We weren't here to overhaul the entire fashion industry, but we were ready to close the gap where it counted.
That's how Ludic came to life.
Sure, the fashion market is saturated—we won't pretend otherwise. But if you look close enough, you'll see where there's room to innovate. For us, that was a glaring gap: India didn't have a brand that truly understood nu Indian style, fit, and culture. It's no wonder international brands were taking the lead. So we decided to build something different—something that fit the Indian consumer from the inside out. Thoughtfully crafted, homegrown, and completely original.
Every piece we produce is designed with intention. We look globally for inspiration, but it's all tailored for India. No shortcuts, no mass-market compromises. We're talking about high-quality, comfortable products with that extra touch that feels uniquely you.
When the brand foundation was set, we turned our attention to the narrative. Ludic wasn't going to be another athletic wear brand, and it wasn't going to be all about chasing the next fashion craze. We found a middle ground—a unique space that balanced both.
Ludic is made for movement, built for a lifestyle that's always in motion. It's practical without sacrificing personality, reliable without being predictable. This isn't just something you put on; it's something that becomes part of your story.
And because storytelling is at our core, every detail of Ludic has meaning.
Every product, every interaction—it all has a story behind it.
Ludic Episodic takes you behind the scenes of building a footwear-first lifestyle brand in India. It’s not all glamour and glitz — expect the grit, grind, and the occasional “oops” moment that come with the territory. From brainstorming sessions to sourcing materials, the series dives into the real challenges of launching a brand, with a dash of humor along the way. It’s about the messy, unpolished truth of turning an idea into a brand that resonates, one step at a time.
** Season 2 coming this December.
Ludic is a beacon of design, using it as a tool for problem-solving and purposeful product creation. We are not re-inventing the wheel here. We know design extends beyond creating products; it’s about understanding broader user needs, uncovering simple challenges, and addressing them. After all, we are a lifestyle brand,
our foremost research will always be consumers, their needs & keeping up with them.
- Ajaaz & Siddharth
Ludic Reserve offers a convenient way to secure your desired footwear even if your size is currently unavailable. For ₹99/-, you can reserve your pair and avail first preference when it's back in stock.
The reservation fee is fully adjustable against your purchase, and you’ll also receive an additional 5% discount on the listed price. Got questions? Read more about Ludic Reserve here.
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